Zapier White Label: Your product, Zapier's infrastructure
Embed Zapier's 9,000+ app integrations in your product for your users. No competitor funnel or third-party branding—just your UI and your brand. Want to get in touch directly? Email us at whitelabel@zapier.com.
BUILT FOR THE AGENTIC ERA
Build workflows, native automations, and agents on one platform
Whether your users build workflows, expect native automation, or want to talk to an agent, let them ship it with Zapier's integration layer instead of building connectors yourself.
Give your agent access to every app
Your agent calls the tools; Zapier handles the auth and APIs across 9,000+ apps. Users connect their accounts inside your product without ever logging in to Zapier.
Extend your workflow builder
Already have a workflow builder? Add 30,000+ triggers and actions across 9,000+ apps without researching a single API schema.
Ship native automation as a feature
Zapier creates and runs the automation behind the scenes. Embedding with Zapier White Label means it just works for your users.
Building integrations is a roadmap tax
Every app your customers ask for is weeks of engineering, ongoing maintenance, and a connector that breaks the moment a partner changes their API. It pulls your team off the product they’re supposed to be building — and it only gets worse at scale.
How it works
Get your API credentials
Sign up for early access.
Zapier handles the auth
Your users connect their apps directly in your product. We manage OAuth, tokens, and renewals.
Your product takes action
Call over 9,000 apps. Zapier runs the action and sends back the result.
Powerful capabilities. Zero maintenance.
Every connector to every app, maintained by the team that’s been connecting apps for 15 years. You build your product. We handle everything else.
✓ OAuth client management
✓ Rate limit handling
✓ App connection UI
✓ Security reviews and renewals
✓ Error recovery and retries
✓ Token refresh logic
✓ API versioning and updates
✓ SOC 2 infrastructure
✓ Procurement and compliance
Embed Zapier's full platform under your brand
Give your users the integrations they want without sacrificing governance. Every connection runs on SOC 2 certified infrastructure with OAuth, fine-grained access controls, and a single source of truth for what's connected and what it can do. With Zapier White Label, the same security review that protects Zapier protects your users.
Why teams pick Zapier over a traditional embedded iPaaS
| Zapier White Label | Traditional embedded iPaaS | |
|---|---|---|
Apps | 9,000+ | 130-1,200 |
Built for agents | Native tool calling across our full app catalogue | Bolt-on, limited catalogue |
Your branding | Fully-branded product experience. Zapier only shows up on standard third-party OAuth screens. | Varies, but is often a visible connection step |
Maintenance | Zapier runs every connector | You maintain or co-maintain |
Pricing | Usage-based pricing | Mostly per-seat or tiered pricing |
Who should try early access?
You want to give your customers access to their favorite tools without building connections yourself, and you want a working prototype in hours, not months.
Real users asking for agent connections
A technical team ready to build
Paying customers, not just internal use
Embed Zapier. Keep your brand.
Request early access and get a prototype running this week.