Google Ads + Marketo

Google Ads + Marketo integrations

"add new Marketo self-service flow actions to Google Ads customer list"

This workflow starts as soon as a New Self-Service Flow Action occurs in your Marketo app. Following this event, it promptly adds the relevant contact to your Customer List in Google Ads. By employing this automation, the process of manually transferring data between the two systems is completely circumvented, saving you valuable time and enhancing your sales outreach efforts. Just like that, you can ensure that your Google Ads customer list stays updated with every interaction happening on your Marketo application.

When this happens...
New Self-Service Flow Action (SSFS)Triggers when a configured Self-service Flow Action delivers leads.
TriggerInstant
automatically do this!
Add Contact to Customer ListAdds a contact to a customer list. This uses the Data Manager API, which is being beta tested by Google.
ActionWrite

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More things you can do with Marketo and Google Ads

Discover other triggers and actions you can use with Marketo and Google Ads

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New Program
Triggers when a new program is created.
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- List
- Additional Fields
Trigger
Polling
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- External Company ID
  Required
Action
Write
- Folder
  Required
- Name
  Required
- Program Description
- Program type
  Required
- Channel
  Required
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
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- Stop on error
  Required
- HTTP Method
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- URL
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- Query string parameters
- Additional request headers
- Body
Action
Write
- E-Mail Address
  Required
- Additional fields to retrieve
Action
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- Company Name
  Required
- External Company ID
  Required
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- Use Google Ads as...
  Required
Trigger
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- Use Google Ads as...
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- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
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- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
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- Use Google Ads as...
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- Managed Account
- Customer List
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- Customer_identifier
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- Message
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- Double_opt_message
- Use Google Ads as...
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- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

- List
- Additional Fields
Trigger
Polling
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- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
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- List
  Required
- Lead
  Required
Action
Write
- Partition
Action
Write
- Program
  Required
- Name
- Program Description
- Start Date
- End Date
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Company Name
  Required
Action
Search
- Field to search
  Required
- Search value
  Required
- Additional fields to retrieve
Action
Search
- E-Mail Address
  Required
- Additional fields to retrieve
- Partition
Action
Search or write
- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
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- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Ads & Conversion

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About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

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Marketing Automation

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Google Ads + Marketo

Google Ads + Marketo

"add new Marketo self-service flow actions to Google Ads customer list"

More things you can do with Marketo and Google Ads

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