Connect Follow Up Boss and Google Ads to power AI-driven automation

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Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings Follow Up Boss and Google Ads together. Build enterprise-grade automation in minutes.

Our most popular template

Update Follow Up Boss inquiries or events with new Google Ads leads
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Google Ads + Follow Up Boss
Create contacts in Call Tools PCC from new LeadConnector entries
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Follow Up Boss + Google Ads
Send Offline Conversion to Google Ads for New Contact in Follow Up Boss
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Follow Up Boss + Google Ads
Add contacts to a Google Ads customer list for new contacts on Follow Up Boss
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Follow Up Boss + Google Ads
Add new Follow Up Boss contacts to Google Ads customer list with email
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Follow Up Boss + Google Ads
Add contacts to a Google Ads customer list for new stage updates on Follow Up Boss
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Follow Up Boss + Google Ads

Update Follow Up Boss inquiries or events with new Google Ads leads

Details

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Google Ads + Follow Up Boss

Create contacts in Call Tools PCC from new LeadConnector entries

Details

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Follow Up Boss + Google Ads

Send Offline Conversion to Google Ads for New Contact in Follow Up Boss

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Follow Up Boss + Google Ads

Add contacts to a Google Ads customer list for new contacts on Follow Up Boss

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Follow Up Boss + Google Ads

Add new Follow Up Boss contacts to Google Ads customer list with email

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Follow Up Boss + Google Ads

Add contacts to a Google Ads customer list for new stage updates on Follow Up Boss

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Follow Up Boss + Google Ads

Create offline conversions in Google Ads for new contacts in Follow Up Boss
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Follow Up Boss + Google Ads
Tag Follow Up Boss contacts to add them to a Google Ads customer list
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Follow Up Boss + Google Ads

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Follow Up Boss with Google Ads - no code necessary. See how you can get setup in minutes.

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Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Appointment" from Follow Up Boss.

Add your action

An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.

You’re connected!

Zapier seamlessly connects Follow Up Boss and Google Ads, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Appointment
Fires when a new appointment is created in Follow Up Boss.
Trigger
Instant
Try It
- Pipeline name
- Stage name
Trigger
Instant
Try It
- Stage name
Trigger
Instant
Try It
Updated Contact
Triggers when a contact is updated.
Trigger
Instant
Try It
- Contact Phone, Email, or ID
  Required
- Tag(s)
  Required
Action
Write

- Contact
  Required
- File name
  Required
- File URL
  Required
Action
Write
- First Name
- Last Name
- Email Address
- Phone Number
- Source
- Stage
- Is Contacted?
- Tags
- Street Address
- City
- State/Province
- Zip/Postal Code
- Price
- Agent
- Lender
- Pond
- Timeframe
- Background Information
Action
Write

- Contact Phone, Email, or ID
  Required
- Note
- Message
  Required
- Subject
- Message is HTML
Action
Write
- Contact Phone, Email, or ID
  Required
- Phone Number
  Required
- Type
  Required
- Note
- Call Duration
Action
Write
- Contact Phone, Email, or ID
  Required
- Team Member
  Required
Action
Write
- Source_copy
- Contact
  Required
- First Name
- Last Name
- Email Address
- Phone_copy
- Phone Number
- Stage
- Is Contacted?
- Tags
- Merge_tags_copy
- Merge Tags?
- Street Address
- City
- State/Province
- Zip/Postal Code
- Price
- Agent
- Lender
- Pond
- Timeframe
- Background Information
Action
Write
- Contact Phone, Email, or ID
  Required
Action
Search
- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

New Deal
Fires when a new deal is created in Follow Up Boss.
Trigger
Instant
Try It
New Contact
Fires when a new contact is created in Follow Up Boss.
Trigger
Instant
Try It
- Tag name
  Required
Trigger
Instant
Try It
- Contact Phone, Email, or ID
  Required
- Team Member(s)
Action
Write
- Contact Phone, Email, or ID
  Required
- Action Plan
  Required
Action
Write
- Contact Phone, Email, or ID
  Required
- Stage
  Required
Action
Write
- Contact Phone, Email, or ID
  Required
- Name
  Required
- Pipeline
  Required
- Stage
  Required
- Team Member(s)
  Required
- Description
- Price
- Commission
- Projected Close Date
Action
Write
- Contact Phone, Email, or ID
  Required
- Name
  Required
- Type
  Required
- Assigned To
  Required
- Due
- Is Completed
Action
Write
- Contact Phone, Email, or ID
  Required
- Action Plan
  Required
Action
Write
- Event Type
  Required
- Message
- First Name
- Last Name
- Email Address
- Phone Number
- Source
- Stage
- Is Contacted?
- Tags
- Street Address
- City
- State/Province
- Zip/Postal Code
- Custom Field 1 Name
- Custom Field 1 Value
- Custom Field 2 Name
- Custom Field 2 Value
- Custom Field 3 Name
- Custom Field 3 Value
- Custom Field 4 Name
- Custom Field 4 Value
- Custom Field 5 Name
- Custom Field 5 Value
- Street Address
- City
- State/Province
- Zip/Postal Code
- MLS Number
- Price
- Is for Rent?
- URL
- Type
- Bedrooms
- Bathrooms
- Area
- Lot Size
- Source
- Medium
- Term
- Content
- Campaign
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

For AI agents & developers

Use Follow Up Boss and Google Ads with AI agents and code

Beyond Zap workflows. Call Follow Up Boss and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Follow Up Boss and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Collaborators
Add Contact to Customer List With Email

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Follow Up Boss and Google Ads actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* follow-up-boss / google-ads action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Follow Up Boss and Google Ads

Add new Google Ads leads to Follow Up Boss.

When a new lead is submitted through a Google Ads lead form, Zapier will automatically create a new contact in Follow Up Boss. This workflow saves you time on manually adding new leads and ensures no potential client slips through the cracks, improving responsiveness to inquiries.

Business Owner

Try it

Sync Follow Up Boss contacts to Google Ads customer lists.

Zapier keeps your Google Ads customer lists up to date by automatically adding new Follow Up Boss contacts to the appropriate customer list in Google Ads. This lets you target new leads with tailored ad campaigns, improving audience targeting and engagement metrics.

Marketing & Marketing Ops

Try it

Map Follow Up Boss deals to Google Ads offline conversions.

Close the loop between online advertising and deal closings. When a deal changes stage in Follow Up Boss, Zapier sends this data to Google Ads as an offline conversion. This helps you measure ad performance accurately and optimize ad spend.

Sales Ops

Try it

Learn how to automate Follow Up Boss on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

Make work flow with AI

Level up your Follow Up Boss to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Follow Up Boss + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Follow Up Boss and Google Ads

How do I integrate Follow Up Boss with Google Ads using our platform?

To integrate Follow Up Boss with Google Ads, you will need to use our automation platform to create a Zap. You can set up a trigger in Follow Up Boss, such as 'New Lead' or 'New Contact Activity', and an action in Google Ads, like updating an audience list or modifying a campaign. This way, your leads are automatically added to your Google Ads marketing efforts.

What are the most common triggers for automating tasks between Follow Up Boss and Google Ads?

The most common triggers include 'New Lead', 'Lead Updated', and 'New Deal'. These triggers will initiate actions in Google Ads such as adding leads to remarketing lists or updating customer match audiences.

Can I automatically update my Google Ads audience list from leads in Follow Up Boss?

Yes, you can set up an automation that triggers when there is a new lead or contact update in Follow Up Boss. This trigger can automatically add or update the information within your Google Ads audience list.

Is it possible to pause a Google Ad campaign based on activity in Follow Up Boss?

Yes, it is possible. You can create a workflow where certain activities within Follow Up Boss, like closing a deal or tagging specific contacts, trigger actions that pause specific campaigns within your Google Ads account.

How often do the triggers between Follow Up Boss and Google Ads run on our platform?

Our platform runs automations typically every 15 minutes for most accounts. However, this can vary based on your plan type and settings. Make sure to check your specific plan for more details on frequency.

What action should I take if the integration does not seem to be working?

First, verify that your Zap setup is correct with all required permissions granted both in Follow Up Boss and Google Ads. Also, check if the selected triggers and actions are properly defined. If issues persist, consult the help center for troubleshooting tips.

Are there limitations on what data can be passed from Follow Up Boss to Google Ads?

There can be some limitations depending on data privacy regulations and API updates. Typically, contact information such as email addresses or phone numbers might have restrictions when used for creating audiences depending on compliance guidelines.

About Follow Up Boss

Simple lead management software for real estate agents and brokers. Follow Up Boss takes all your leads and puts them in one simple system automatically. Helps you to respond fast and convert more leads into closings.

Learn moreLearn moreHelpHelp

Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Forms

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn moreLearn moreHelpHelp

Related categories

Ads & Conversion

Google

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

Connect Follow Up Boss and Google Ads to power AI-driven automation

Launch your first automated workflow

Update Follow Up Boss inquiries or events with new Google Ads leads

Create contacts in Call Tools PCC from new LeadConnector entries

Send Offline Conversion to Google Ads for New Contact in Follow Up Boss

Add contacts to a Google Ads customer list for new contacts on Follow Up Boss

Add new Follow Up Boss contacts to Google Ads customer list with email

Add contacts to a Google Ads customer list for new stage updates on Follow Up Boss

Update Follow Up Boss inquiries or events with new Google Ads leads

Create contacts in Call Tools PCC from new LeadConnector entries

Send Offline Conversion to Google Ads for New Contact in Follow Up Boss

Add contacts to a Google Ads customer list for new contacts on Follow Up Boss

Add new Follow Up Boss contacts to Google Ads customer list with email

Add contacts to a Google Ads customer list for new stage updates on Follow Up Boss

Create offline conversions in Google Ads for new contacts in Follow Up Boss

Tag Follow Up Boss contacts to add them to a Google Ads customer list

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Follow Up Boss and Google Ads with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Follow Up Boss and Google Ads

Add new Google Ads leads to Follow Up Boss.

Sync Follow Up Boss contacts to Google Ads customer lists.

Map Follow Up Boss deals to Google Ads offline conversions.

Learn how to automate Follow Up Boss on the Zapier blog

5 ways to automate Follow Up Boss with Zapier

Learn how to automate Google Ads on the Zapier blog

How to track Google Ads leads in a Google Sheet

How to instantly follow up on Google Ads leads with custom notifications

Track offline conversions in Google Ads with Zapier

Make work flow with AI

Frequently Asked Questions about Follow Up Boss + Google Ads integrations

Connect Follow Up Boss to Google Ads on the world's largest no-code automation platform