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Zapier makes it easy to integrate Lofty with Mailchimp - no code necessary. See how you can get setup in minutes.
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Lofty
Lofty
1. Choose trigger event
Mailchimp
Mailchimp
2. Choose action
1. Select the event
Setup
Test
Lofty
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Segment Changed" from Lofty.
Add your action
An action happens after the trigger—such as "Archive Subscriber" in Mailchimp.
You’re connected!
Zapier seamlessly connects Lofty and Mailchimp, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Campaign
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Tag name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name
Required
Company
Required
Address1
Required
Address2
City
Required
State
Required
Zip
Required
Country
Required
Phone
Permission_reminder
Required
Email_type_option
Required
From_name
Required
From_email
Required
Subject
Required
Language
Required
Notify_on_subscribe
Notify_on_unsubscribe
Double_optin
Marketing_permissions
Use_archive_bar
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Email Address
Required
Deletion_info
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Tag
Required
Email Address
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Email Address
Required
Note
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Store
Required
Email Address
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search
Required
Audience
Action
This is an event a Zap performs.
Search
Find existing data in your app
Audience
Required
Tag name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Lofty and Mailchimp with AI agents and code
Beyond Zap workflows. Call Lofty and Mailchimp actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Lofty and Mailchimp actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Lead
Archive Subscriber
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Connect Lofty and Mailchimp to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
Create more impactful campaigns with automation
Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
Provide world-class support with a little help from automation
Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
Resolve incidents faster with automation
Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate Mailchimp on the Zapier blog
Make work flow with AI
Level up your Lofty to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Lofty + Mailchimp integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Lofty and Mailchimp
How do I integrate Lofty with Mailchimp?
To integrate Lofty with Mailchimp, you can use automated workflows where Lofty triggers specific actions in Mailchimp. You would typically connect your accounts in our integration dashboard and select the appropriate triggers, such as adding a new contact in Lofty to create or update a subscriber in Mailchimp.
What are common triggers for the Lofty and Mailchimp integration?
Common triggers include when a new contact is added in Lofty or when an existing contact is updated. These actions can prompt Mailchimp to automatically add or update subscribers in specified lists.
Can I use this integration to send automated emails through Mailchimp?
Yes, once the integration is set up with appropriate triggers, such as a new contact being added to Lofty, Mailchimp can automatically send predefined email campaigns to these contacts without manual intervention.
What actions can be performed in Mailchimp using this integration?
With our integration, you can perform actions like adding or updating subscribers, creating campaigns, and segmenting lists based on the data received from Lofty. Once configured, these actions occur automatically whenever a trigger event happens.
Is it possible to segment my audience in Mailchimp based on data from Lofty?
Yes, you can automatically segment your audience in Mailchimp by using data received from Lofty during a trigger event. This allows targeted communication strategies based on the latest data insights from your contact list.
How secure is the integration between Lofty and Mailchimp?
We prioritize security by ensuring all data transferred between Lofty and Mailchimp is encrypted both at rest and during transit. Additionally, access controls are implemented so only authorized users have permissions required for specific settings adjustments.
Will I need any technical skills to set up the integration?
No technical skills are required. Our user-friendly interface guides you step-by-step through setting up triggers and actions so that you can quickly sync your platforms without needing any coding expertise.
About Lofty
Lofty is a product of the technology company Lofty Inc, which offers a complete tech solution for real estate agents.
