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Zapier makes it easy to integrate Google Ads with Lofty - no code necessary. See how you can get setup in minutes.
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Google Ads
Google Ads
1. Choose trigger event
Lofty
Lofty
2. Choose action
1. Select the event
Setup
Test
Google Ads
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create Lead" in Lofty.
You’re connected!
Zapier seamlessly connects Google Ads and Lofty, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Transaction Name
Required
Transaction ID
Lead First Name
Required
Lead Last Name
Lead ID
Associated Lead Email
Transaction Owner ID
Transaction Owner Email
Transaction Type
Required
Transaction Stage
Required
Close Price
GCI
Team Revenue
Agent Revenue
Commission Rate
Timezone
Closed Date
Expected Close
Appointment Date
Agreement Signed Date
Offer Date
Contract Date
Appraisal Date
Home Inspection Date
Escrow Date
Expiration Date
Property Address
Property Unit
Property Listing Status
Property MLS Listing ID
Property Label
Property List Price
Property Type
Property Bedrooms
Property Bathrooms
Property Square Feet
Property Lot Size (Sqft)
Property Note
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Object
Required
Search Value
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Google Ads and Lofty with AI agents and code
Beyond Zap workflows. Call Google Ads and Lofty actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Ads and Lofty actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Contact to Customer List With Email
Create Lead
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Google Ads and Lofty
Sync new leads from Google Ads to Lofty.
When a new lead is created in a Google Ads Lead Form Extension, Zapier automatically creates a corresponding lead in Lofty. This workflow ensures all leads captured through ad campaigns are centralized in the real estate tool, improving organization and response times.
Analyze form performance by exporting new lead data from Google Ads to a database.
When a new lead is captured via Google Ads Lead Form Extension, Zapier exports the data to your database. This eliminates manual data entry, improves data accuracy, and provides real-time inputs for trend analysis and performance measurement.
Whenever a new lead is assigned in Lofty, Zapier triggers a Slack notification to the marketing team. This ensures timely follow-ups and prevents lead nurturing delays, leading to faster contact action and increased lead conversion chances.
Learn how to automate Google Ads on the Zapier blog
Make work flow with AI
Level up your Google Ads to Lofty integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Ads + Lofty integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Lofty
How do I start integrating Google Ads with Lofty?
To begin integrating Google Ads with Lofty, you'll need to set up an account with both platforms if you haven't already. Once that's done, you can use our integration tool to create automated workflows by selecting Google Ads as the trigger and Lofty as the action.
What triggers and actions are available when connecting Google Ads and Lofty?
In this integration, common triggers include 'New Campaign' in Google Ads. Actions available in Lofty include 'Create Contact' or 'Update Record'. This allows you to automate the process of updating your CRM whenever there’s a new advertising campaign.
Can I track conversions from my Google Ads in Lofty through the integration?
Yes, by using specific triggers like a 'New Conversion' in Google Ads, you can set up an action in Lofty to automatically log these conversions into your client database, keeping your sales data updated efficiently.
Is it possible to pause or activate campaigns on Google Ads via actions triggered in Lofty?
Currently, pausing or activating campaigns directly from Lofty as a response action is not supported. The integration focuses primarily on updating and managing data based on ad performance results.
How often does the data sync between Google Ads and Lofty when integrated?
Our standard synchronization settings update data instantaneously when the specified trigger occurs. Data is pushed from Google Ads to Lofty as soon as a new event like a 'New Campaign' or 'Conversion' is recorded.
What should I do if my data isn't syncing between Google Ads and Lofty correctly?
First, ensure that all of your trigger-action workflows are correctly set up. If everything appears correct but issues persist, check for any connection problems within both platforms. You may also want to contact our support team for additional assistance.
Do I need technical skills to integrate Google Ads with Lofty?
No advanced technical skills are required. Our user-friendly interface guides you through setting up triggers and actions so you can automate workflows effectively without needing technical expertise.
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
