Connect Intercom and Mailchimp to power AI-driven automation

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Start with a template that brings Intercom and Mailchimp together. Build enterprise-grade automation in minutes.

Our most popular template

Add new Intercom users to Mailchimp
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Intercom + Mailchimp
Add Mailchimp subscribers for newly added lead emails in Intercom
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Intercom + Mailchimp
Update Intercom users when there are Mailchimp unsubcribers
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Mailchimp + Intercom
Create or update Intercom users for new Mailchimp subscribers
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Mailchimp + Intercom
Remove unsubscribed Intercom users from Mailchimp
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Intercom + Mailchimp
Create Mailchimp subscribers from Intercom contacts
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Intercom + Mailchimp

Add new Intercom users to Mailchimp

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Intercom + Mailchimp

Add Mailchimp subscribers for newly added lead emails in Intercom

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Intercom + Mailchimp

Update Intercom users when there are Mailchimp unsubcribers

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Mailchimp + Intercom

Create or update Intercom users for new Mailchimp subscribers

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Mailchimp + Intercom

Remove unsubscribed Intercom users from Mailchimp

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Intercom + Mailchimp

Create Mailchimp subscribers from Intercom contacts

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Intercom + Mailchimp

Add new Mailchimp subscribers to Intercom as leads
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Mailchimp + Intercom
Add or update Mailchimp subscribers for new emails added to Intercom leads
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Intercom + Mailchimp

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Intercom with Mailchimp - no code necessary. See how you can get setup in minutes.

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Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Lead Added Email" from Intercom.

Add your action

An action happens after the trigger—such as "Archive Subscriber" in Mailchimp.

You’re connected!

Zapier seamlessly connects Intercom and Mailchimp, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Lead Added Email
Triggers when a Lead enters an email address.
Trigger
Instant
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New Lead
Triggers when a new Lead is created.
Trigger
Instant
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- Which Tag?
Trigger
Instant
Try It
New AI Summary
Triggers when an AI-generated summary is created for a conversation in Intercom.
Trigger
Instant
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New Company
Triggers when a new Company is created.
Trigger
Instant
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New Ticket
Triggers when a new Ticket is created in Intercom.
Trigger
Instant
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- Tag
Trigger
Instant
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Updated Contact
Triggers when a Contact is updated in Intercom.
Trigger
Instant
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- Which Tag?
Trigger
Instant
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- Email
  Required
- Note Text
  Required
Action
Write
- Title
  Required
- Description
- Body
- Author
  Required
- State
- Parent Collection
Action
Write
- Event name
  Required
- Created at
- Contact identifier type
  Required
- Metadata
Action
Write
- Ticket type
  Required
- Contact ID
  Required
- Company ID
Action
Write
- Conversation ID
  Required
- Reply Type
  Required
- Reply Body
  Required
- Attachments
Action
Write
- From
  Required
- To
  Required
- Message Type
  Required
- Body
  Required
- Subject
- Template
- Create Conversation Without Contact Reply?
Action
Write
- Lead ID
- Full Name
- Email
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Write
- Lookup Email
  Required
- Full Name
- User ID
- Company ID
- Unsubscribed From Emails
- Phone Number
- Created At
- IP Address
- Custom Attributes
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Search Field
  Required
- Match Type
  Required
- Conversation Status
- Updated After
- Updated Before
Action
Search
- Search Field
  Required
- Match Type
  Required
- Ticket State
- Updated After
- Updated Before
Action
Search
- Conversation ID
  Required
Action
Search
- Search Mode
  Required
- Search Value
  Required
- Lead ID
- Full Name
- Email
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Search or write
- Audience
- Trigger each time a subscriber opens an email
Trigger
Polling
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New Audience
Triggers when a new audience is added to your MailChimp accounts.
Trigger
Polling
Try It
- Audience
  Required
- Note_about_samples
Trigger
Instant
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- Audience
  Required
Trigger
Instant
Try It
- Audience
  Required
- Note_about_samples
Trigger
Instant
Try It
- Campaign Name
- Audience
  Required
- Segment
- Tags
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Write
- Campaign
  Required
Action
Write
- Audience
  Required
- Email Address
  Required
- Custom Event Name
  Required
- Properties
Action
Write
- Audience
  Required
- Subscriber Email
  Required
- New Email
- Status
  Required
- Double Opt-In
- Update Existing
- Replace Groups
- Groups
- Language Code
- Tag(s)
Action
Write
- Audience
  Required
- Email Address
  Required
- Delete Contact
Action
Write
- Campaign
  Required
Action
Write
- Audience
  Required
- Tag
  Required
- Email Address
  Required
Action
Write
- Name
  Required
Action
Search
- Audience
  Required
- Tag name
  Required
Action
Search
- Name
  Required
- Campaign Name
- Audience
  Required
- Segment
- Tags
- Email Subject
  Required
- Preview_text
- From_name
  Required
- From Email Address
  Required
- To_name
- Content Type
Action
Search or write
- Search
  Required
- Audience
- Audience
  Required
- Subscriber Email
  Required
- New Email
- Status
  Required
- Double Opt-In
- Update Existing
- Replace Groups
- Groups
- Language Code
- Tag(s)
Action
Search or write

Lead Converted to User
Triggers when a lead converts to a user.
Trigger
Instant
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Contact Replied
Triggers when a Contact replies to a Conversation in Intercom.
Trigger
Instant
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New Conversation Rating
Triggers when a conversation receives a rating.
Trigger
Instant
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- Message body format
Trigger
Instant
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New Conversation
Triggers when a new Conversation is created by a User in Intercom.
Trigger
Instant
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New User
Triggers when a new User is created.
Trigger
Instant
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Updated Company
Triggers when a company is updated.
Trigger
Instant
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- Updates
  Required
- Update sample
Trigger
Instant
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New Unsubscription
Triggers when a user unsubscribes from Intercom.io emails.
Trigger
Instant
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- Contact identifier type
  Required
- Tag selection method
Action
Write
- Contact Type
  Required
- Message Body
  Required
Action
Write
- User Association Note
- Company
  Required
- Warning
- Name
- Website
- Size
- Monthly Revenue
- Plan
- Industry
- Custom Attributes
Action
Write
- Contact identifier type
  Required
- Tag
  Required
Action
Write
- Contact Identifier
- Message Body
  Required
Action
Write
- Company
  Required
- Tag Name
  Required
- Untag?
Action
Write
- Ticket
  Required
- Title
- Description
- State
- Is Open
- Snoozed Until
- Assigned Admin
- Assigned Team
Action
Write
- Email
  Required
- Custom Attributes
- Created At
- User ID
- Full Name
- IP Address
Action
Write
- Search Mode
- Search Value
Action
Search
- Search Mode
  Required
- Search Value
  Required
Action
Search
- Search Mode
  Required
- Search Value
  Required
Action
Search
- Search Mode
- Search Value
- User Association Note
- Company Name
  Required
- Plan
- Size
- Website
- Industry
- Custom Attributes
- Monthly Revenue
Action
Search or write
- Audience
- Status
Trigger
Polling
Try It
- Audience
- Link
  Required
- Track all links clicks
Trigger
Polling
Try It
- Store
  Required
Trigger
Polling
Try It
- Store
Trigger
Polling
Try It
- Audience
  Required
- Segment or Tag
  Required
Trigger
Polling
Try It
- Audience
  Required
- Email Address
  Required
Action
Write
- Campaign
  Required
Action
Write
- Audience
  Required
- Tag name
  Required
Action
Write
- Name
  Required
- Company
  Required
- Address1
  Required
- Address2
- City
  Required
- State
  Required
- Zip
  Required
- Country
  Required
- Phone
- Permission_reminder
  Required
- Email_type_option
  Required
- From_name
  Required
- From_email
  Required
- Subject
  Required
- Language
  Required
- Notify_on_subscribe
- Notify_on_unsubscribe
- Double_optin
- Marketing_permissions
- Use_archive_bar
Action
Write
- Audience
  Required
- Email Address
  Required
- Deletion_info
Action
Write
- Audience
  Required
- Tag
  Required
- Email Address
  Required
Action
Write
- Audience
  Required
- Email Address
  Required
- Note
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Store
  Required
- Email Address
  Required
Action
Search
- Search
  Required
- Audience
Action
Search
- Audience
  Required
- Tag name
  Required
Action
Search or write

For AI agents & developers

Use Intercom and Mailchimp with AI agents and code

Beyond Zap workflows. Call Intercom and Mailchimp actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Intercom and Mailchimp actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Note
Archive Subscriber

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Intercom and Mailchimp actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* intercom / mailchimp action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

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G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Intercom and Mailchimp

Sync new Intercom leads to Mailchimp.

Keep your email list up to date without extra manual work. When a new lead is added in Intercom, Zapier adds the contact to your Mailchimp audience. This ensures that every prospect is captured and helps maintain consistent communication.

Business Owner

Try it

Follow up with tagged Intercom users in Mailchimp

Improve engagement by sending targeted emails. When an Intercom user is tagged (e.g., 'premium user'), Zapier instantly adds them to a specified Mailchimp segment or tag. This way, your marketing campaigns stay personalized and efficient.

Marketing & Marketing Ops

Try it

Notify about new Intercom tickets in Mailchimp.

Streamline ticket tracking by ensuring transparency. Whenever a new ticket is created in Intercom, Zapier can log the information or trigger updates in Mailchimp to aid reporting or communication workflows.

Project Management

Try it

Learn how to automate Intercom on the Zapier blog

Learn how to automate Mailchimp on the Zapier blog

Make work flow with AI

Level up your Intercom to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Intercom + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Intercom and Mailchimp

How do I set up the integration between Intercom and Mailchimp?

To set up the integration, you can use Zapier to connect Intercom and Mailchimp. You'll need to create a Zap that specifies a trigger in Intercom, such as a new user added, and an action in Mailchimp, like adding or updating a subscriber.

What triggers in Intercom can I use to automate actions in Mailchimp?

You can use triggers such as 'New Lead,' 'User Tag added,' or 'Conversation closed' in Intercom to initiate actions in Mailchimp. This helps automate tasks like subscribing new leads to your mailing list or updating subscriber details based on interactions.

Can I automate adding leads from Intercom to a specific Mailchimp audience?

Yes, by setting up a trigger like 'New Lead' in Intercom, you can automatically add them to a designated audience group within your Mailchimp account using an action step.

Is it possible to sync tags from Intercom with Mailchimp tags?

We facilitate syncing by using tag-related triggers in Intercom. When a user is tagged or untagged, you can automate the process of updating their corresponding tags in Mailchimp via Zap actions.

How often are data synchronized between Intercom and Mailchimp when using the integration?

The data sync frequency depends on how you've configured your Zaps. Typically, Zapier checks for new data based on your chosen plan; however, it generally runs at intervals ranging from a few minutes to 15 minutes.

Can we use historical data from Intercom when setting up automations with Mailchimp?

When creating new Zaps for the integration, only new data going forward are typically used as triggers. Historical data can't be retroactively applied without specific manual operations to import past entries into these campaigns.

What actions can be performed in Mailchimp through this integration based on events from Intercom?

You can perform several actions such as adding or updating subscribers, removing members from lists, and even triggering campaigns based on different events occurring within Intercom.

About Intercom

Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.

Learn moreLearn moreHelpHelp

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About Mailchimp

Mailchimp is an email and marketing automation platform built for growing businesses. Turn email and SMS into revenue.

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Connect Intercom and Mailchimp to power AI-driven automation

Launch your first automated workflow

Add new Intercom users to Mailchimp

Add Mailchimp subscribers for newly added lead emails in Intercom

Update Intercom users when there are Mailchimp unsubcribers

Create or update Intercom users for new Mailchimp subscribers

Remove unsubscribed Intercom users from Mailchimp

Create Mailchimp subscribers from Intercom contacts

Add new Intercom users to Mailchimp

Add Mailchimp subscribers for newly added lead emails in Intercom

Update Intercom users when there are Mailchimp unsubcribers

Create or update Intercom users for new Mailchimp subscribers

Remove unsubscribed Intercom users from Mailchimp

Create Mailchimp subscribers from Intercom contacts

Add new Mailchimp subscribers to Intercom as leads

Add or update Mailchimp subscribers for new emails added to Intercom leads

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Intercom and Mailchimp with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Intercom and Mailchimp

Sync new Intercom leads to Mailchimp.

Follow up with tagged Intercom users in Mailchimp

Notify about new Intercom tickets in Mailchimp.

Learn how to automate Intercom on the Zapier blog

6 ways to automate Intercom with Zapier

Learn how to automate Mailchimp on the Zapier blog

How to add Mailchimp subscribers from ClickFunnels

How to add Mailchimp subscribers from a webhook

How to integrate Mailchimp with WordPress

Make work flow with AI

Frequently Asked Questions about Intercom + Mailchimp integrations

Connect Intercom to Mailchimp on the world's largest no-code automation platform