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Zapier makes it easy to integrate Google Sheets with Facebook Custom Audiences - no code necessary. See how you can get setup in minutes.
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Google Sheets
Google Sheets
1. Choose trigger event
Facebook Custom Audiences
Facebook Custom Audiences
2. Choose action
1. Select the event
Setup
Test
Google Sheets
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Spreadsheet Row (Team Drive)" from Google Sheets.
Add your action
An action happens after the trigger—such as "Create Custom Audience" in Facebook Custom Audiences.
You’re connected!
Zapier seamlessly connects Google Sheets and Facebook Custom Audiences, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Drive
Spreadsheet
Required
Worksheet
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Drive
Spreadsheet
Required
Worksheet
Required
Frozen Rows Count
Frozen Columns Count
Sheet Position
Hide Sheet
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Drive
Spreadsheet
Required
Worksheet
Required
Source Range
Required
Destination Range
Required
Paste Type
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Drive
Title
Required
Spreadsheet to Copy
Headers
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Info
Drive
Spreadsheet
Required
Worksheet
Required
Row(s)
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Info
Drive
Spreadsheet
Required
Worksheet
Required
Row(s)
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Drive
Spreadsheet
Required
Worksheet
Required
Row
Required
Background Color
Text Color
Bold
Italic
Strikethrough
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Drive
Spreadsheet
Required
Worksheet
Required
Cell Range
Required
Validation Type
Required
Input Message
Strict Validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Drive
Spreadsheet
Required
Worksheet
Required
Row
Required
Overwrite All Columns
Background Color
Text Color
Bold
Italic
Strikethrough
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Drive
Spreadsheet Name
Required
Search Type
Action
This is an event a Zap performs.
Search
Find existing data in your app
Drive
Spreadsheet
Required
Worksheet
Required
A1 Range
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Drive
Spreadsheet
Required
Worksheet
Required
Row ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Drive
Spreadsheet
Required
Worksheet
Required
Lookup column
Required
Lookup value
Required
Supporting lookup column
Supporting lookup value
Search from last row
Row count
Action
This is an event a Zap performs.
Search
Find existing data in your app
Drive
Spreadsheet
Required
Title
Required
Overwrite existing worksheet with the same title
Headers
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Name
Required
Description
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Custom Audience
Required
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use Google Sheets and Facebook Custom Audiences with AI agents and code
Beyond Zap workflows. Call Google Sheets and Facebook Custom Audiences actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Sheets and Facebook Custom Audiences actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Spreadsheet Column
Create Custom Audience
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Connect Google Sheets and Facebook Custom Audiences to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
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Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate Google Sheets on the Zapier blog
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Frequently Asked Questions about Google Sheets + Facebook Custom Audiences integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Sheets and Facebook Custom Audiences
How can I automatically add new contacts from Google Sheets to my Facebook Custom Audience?
To automate adding new contacts from Google Sheets to your Facebook Custom Audience, you can set up a trigger within our platform whenever a new row is added in the sheet. This action will promptly update your audience on Facebook with the new contact information.
Can I remove users from a Facebook Custom Audience when they are deleted from my Google Sheet?
Yes, our integration supports triggers for deletions in Google Sheets. When a user is removed from your sheet, the corresponding entry in your Facebook Custom Audience can be automatically removed as well.
Is it possible to update existing entries in a Facebook Custom Audience based on changes made in Google Sheets?
Absolutely. By setting up a trigger for updates within Google Sheets, any modifications to existing data can automatically reflect as updates in the corresponding entries within your Facebook Custom Audience.
Do I need any technical skills to set up an integration between Google Sheets and Facebook Custom Audiences?
You do not need advanced technical skills to set up this integration. Our platform provides user-friendly features that guide you through connecting triggers and actions between Google Sheets and Facebook Custom Audiences without writing any code.
Can I choose specific columns in my Google Sheet that will be used for updating my Facebook Custom Audiences?
Yes, during the setup process you can specify which columns in your Google Sheet should map to particular fields in your Facebook Custom Audiences. This ensures that only relevant data is transferred across platforms.
Are there limitations on how often data can sync between Google Sheets and Facebook Custom Audiences?
Data sync frequency depends on the plan chosen through our services. Typically, updates occur every few minutes depending on our system's load and priority settings configured at setup.
What happens if there's an error during syncing between Google Sheets and Facebook Custom Audiences?
Our platform provides error-handling options such as notifications or log tracking that help you identify and resolve issues quickly if syncing fails between Google Sheets and Facebook Custom Audiences.
About Google Sheets
Create, edit, and share spreadsheets wherever you are with Google Sheets, and get automated insights from your data.