Top companies trust Zapier to automate work that solves their unique business problems—no coding required.
How Zapier works
Zapier makes it easy to integrate Gmail with Google Ads - no code necessary. See how you can get setup in minutes.
100%
Help
Gmail
Gmail
1. Choose trigger event
Google Ads
Google Ads
2. Choose action
1. Select the event
Setup
Test
Gmail
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Attachment" from Gmail.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Gmail and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Resource
Required
Dates to Include
Required
Limit
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Customer List
Required
Customer identifier
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Status
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google As...
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Use Google Ads as...
Required
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Gmail and Google Ads with AI agents and code
Beyond Zap workflows. Call Gmail and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Gmail and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Label to Email
Add Contact to Customer List With Email
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Connect Gmail and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
Create more impactful campaigns with automation
Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
Provide world-class support with a little help from automation
Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
Resolve incidents faster with automation
Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate Gmail on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Make work flow with AI
Level up your Gmail to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Gmail + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gmail and Google Ads
What is the first step to integrate Gmail with Google Ads using our platform?
To start integrating Gmail with Google Ads, begin by logging into your account on our platform. You will then need to set up a new Zap and choose Gmail as the trigger app. Next, select the specific trigger event in Gmail, like receiving a new email.
What triggers can be utilized from Gmail for Google Ads integration?
In integrating Gmail with Google Ads, you can use triggers such as 'New Email', 'Starred Email', or receiving emails from specific senders. These triggers allow you to automatically initiate actions in Google Ads.
How do I configure an action in Google Ads after a trigger in Gmail?
Once a trigger from Gmail is activated, set your Zap's action step by choosing Google Ads. Then, define what happens next; for instance, creating a new conversion tracking entry when an email is starred.
Are there any required permissions needed for this integration?
Yes, you'll need to grant necessary permissions to allow our platform access both your Gmail account and Google Ads account. This usual process authorizes us to perform actions and read data as per your trigger and action settings.
Can I filter which emails in Gmail will activate triggers for my Google Ads?
Absolutely! During the setup of your zap, you can apply filters so that only certain emails - for example those containing specific keywords or recipients - activate the configurations you've set up in Google Ads.
What should I do if I encounter errors during integration setup?
Should you face any issues while setting up the integration between Gmail and Google Ads, check our detailed troubleshooting guide available on the support page. Ensure all permissions are correctly granted and that selected triggers and actions are correctly configured.
How can I test if my integration between Gmail and Google Ads works correctly?
After setting up your zap with desired triggers from Gmail and actions in Google Ads, use our ‘Test’ feature. You can simulate an email arrival or specified event and confirm if the corresponding action is executed in your Google Ads setup.
About Gmail
One of the most popular email services, Gmail keeps track of all your emails with threaded conversations, tags, and Google-powered search to find any message you need.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
