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Zapier makes it easy to integrate Facebook Lead Ads with Pipedrive - no code necessary. See how you can get setup in minutes.
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Facebook Lead Ads
Facebook Lead Ads
1. Choose trigger event
Pipedrive
Pipedrive
2. Choose action
1. Select the event
Setup
Test
Facebook Lead Ads
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.
Add your action
An action happens after the trigger—such as "Add Discount to Deal" in Pipedrive.
You’re connected!
Zapier seamlessly connects Facebook Lead Ads and Pipedrive, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Deal ID
Required
Add Multiple Products?
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Activity Subject
Activity Owner
Organization ID
Deal ID
Lead ID
Project ID
Mark as Done
Activity Type
Use Combined Date and Time Field?
Duration
Mark as Busy
Note
Public Description
Primary Participant
Additional Participants
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
File
Required
File Name
Deal ID
Person ID
Organization ID
Product ID
Activity ID
Note ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Person ID
Organization ID
Owner User ID
Note
Pin note to lead
Label ID(s)
Expected_close_date
Lead Value
Lead Value Currency Code
Source Channel ID
Source Channel ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Organization Name
Required
Organization Address
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product Name
Required
Product Code
Description
Unit
Tax percentage
Category
Owner User ID
Is Linkable
Currency
Price
Direct cost
Overhead_cost
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Project ID
Required
Description
Done
Due Date
Assignee
Parent Task ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Activity to Update
Required
Activity Subject
Activity Owner
Organization ID
Deal ID
Lead ID
Project ID
Mark as Done
Activity Type
Use Combined Date and Time Field?
Duration
Mark as Busy
Note
Public Description
Primary Participant
Additional Participants
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead ID
Required
Title
Owner User ID
Organization ID
Person ID
Label ID(s)
Expected_close_date
Lead Value
Lead Value Currency Code
Source Channel ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Copy_null
Person to Update
Required
Person Name
Email Addresses
Phone Numbers
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Project
Required
Title
Project Board
Project Phase
Description
Status
Owner
Start Date
End Date
Deals
Organization ID
Person ID
Labels
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Person
Required
Include file data
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Deal ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Organization ID
Organization Items
Include Persons
Include Deals
Include Activities
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
User ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Action
This is an event a Zap performs.
Search
Find existing data in your app
Field to Search By
Required
Search Term
Required
Exact Match
Action
This is an event a Zap performs.
Search
Find existing data in your app
Field to search by
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search type
Include file data
Title
Required
Status
Stage
Stage Warning
Pipeline
Deal Owner
Associated Organization ID
Associated Person ID
Probability
Expected Close Date
Deal Value
Currency
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Search type
Person Name
Email Addresses
Phone Numbers
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Field to Search By
Required
Search Term
Required
Exact Match
Title
Required
Project Template
Project Board
Required
Project Phase
Required
Description
Status
Owner
Start Date
End Date
Deals
Organization ID
Person ID
Labels
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Facebook Lead Ads and Pipedrive with AI agents and code
Beyond Zap workflows. Call Facebook Lead Ads and Pipedrive actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Facebook Lead Ads and Pipedrive actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Discount to Deal
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Facebook Lead Ads and Pipedrive
Add new Facebook leads to Pipedrive as contacts
When a new lead is generated on Facebook Lead Ads, Zapier creates a new contact in Pipedrive. This ensures that every potential customer from your Facebook campaigns is tracked in your CRM, preventing missed opportunities and helping streamline follow-up processes.
Track ad performance by logging leads in Pipedrive
When a new lead is created through Facebook Lead Ads, Zapier logs this lead into Pipedrive, ensuring streamlined lead tracking for campaigns. By keeping all lead information in one central CRM, marketing teams can analyze data more effectively and optimize their strategies.
Whenever a lead is captured through Facebook Lead Ads, Zapier adds it directly as a deal in Pipedrive. This helps sales teams focus on closing deals by eliminating manual entry and improving the speed of lead-to-sale processes.
Learn how to automate Facebook Lead Ads on the Zapier blog
Learn how to automate Pipedrive on the Zapier blog
Make work flow with AI
Level up your Facebook Lead Ads to Pipedrive integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Facebook Lead Ads + Pipedrive integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Pipedrive
How do I integrate Facebook Lead Ads with Pipedrive via your platform?
We provide a simple way to connect Facebook Lead Ads to Pipedrive. By using our platform, you can set triggers in Facebook Lead Ads so that when a new lead is captured, an action takes place in Pipedrive to create or update a deal automatically.
What triggers and actions are involved in this integration?
In this integration, the typical trigger is capturing a new lead from Facebook Lead Ads. The action that follows can be creating a new deal or updating an existing one in Pipedrive.
Do I need any special permissions to set up the integration?
Yes, you need admin access to both your Facebook Ad Account and your Pipedrive account to authorize and configure the integration on our platform.
Can I map custom fields from Facebook Lead Ads into Pipedrive?
Our platform allows you to map standard and custom fields from Facebook Lead Ads directly into Pipedrive's corresponding fields, ensuring all necessary information is transferred seamlessly.
How frequently does the data sync between Facebook Lead Ads and Pipedrive?
The data sync occurs nearly instantaneously. As soon as there is a new lead in Facebook Lead Ads, it triggers an action in Pipedrive almost immediately due to our efficient real-time processing.
What happens if the integration fails at any point?
If for any reason the integration fails, we provide detailed logs and alerts so you can quickly identify and resolve issues without losing lead information. You can also retry tasks manually if needed.
Is it possible to filter certain leads before they are added to Pipedrive?
Absolutely, we offer filtering options where you can set conditions in our interface so only specific leads from Facebook Lead Ads trigger actions in Pipedrive based on criteria you define.
About Facebook Lead Ads
Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
Pipedrive is sales pipeline and CRM software for deal makers. Get super-organized. Close deals in less time. iOS and Android apps let you take your pipeline with you anywhere.