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Zapier makes it easy to integrate Salesforce with Facebook Custom Audiences - no code necessary. See how you can get setup in minutes.
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Salesforce
Salesforce
1. Choose trigger event
Facebook Custom Audiences
Facebook Custom Audiences
2. Choose action
1. Select the event
Setup
Test
Salesforce
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Case Attachment" from Salesforce.
Add your action
An action happens after the trigger—such as "Create Custom Audience" in Facebook Custom Audiences.
You’re connected!
Zapier seamlessly connects Salesforce and Facebook Custom Audiences, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
New Case Attachment
Triggers when a new Attachment is added to a case.
Create a new record or update an existing record in your app.
Campaign
Required
Lead
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead
Required
Account
Required
Opportunity
Create new opportunity?
Converted Status
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Parent Object
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note Title
Required
Note Content
Required
Salesforce Object
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Warning
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Report
Required
Include details
Number of custom filters
Row groupings
Column groupings
Summary calculations
Detail columns
Sort order
Report format
Advanced report options
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact to Update
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Record to Update
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
SOSL Query
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Search Value
Required
Second Field to Search By
Second Search Value
Search Operator
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
SOQL WHERE Clause
Required
Sort by
Sort Order
Maximum Number of Records
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Custom_audience
Required
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use Salesforce and Facebook Custom Audiences with AI agents and code
Beyond Zap workflows. Call Salesforce and Facebook Custom Audiences actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Salesforce and Facebook Custom Audiences actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Contact to Campaign
Create Custom Audience
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Salesforce and Facebook Custom Audiences
Update Salesforce lead information from Facebook.
Improve lead tracking by connecting your ad efforts to your CRM. When a new custom audience is created in Facebook, Zapier automatically updates or creates lead records in Salesforce, consolidating your marketing and sales data.
Automatically sync Salesforce contacts to a Facebook Custom Audience.
Keep your personalized ads up to date. When a new contact is created in Salesforce, Zapier automatically adds it to a specific Facebook Custom Audience, ensuring your campaigns target the latest prospects and improve ad performance.
Boost your advertising strategy by integrating Salesforce with Facebook. Whenever a new lead is created in Salesforce, Zapier adds their email to a designated Facebook Custom Audience, streamlining efforts for targeted ad campaigns.
Learn how to automate Salesforce on the Zapier blog
Make work flow with AI
Level up your Salesforce to Facebook Custom Audiences integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Salesforce + Facebook Custom Audiences integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Salesforce and Facebook Custom Audiences
How can I start integrating Salesforce with Facebook Custom Audiences?
To begin integrating Salesforce with Facebook Custom Audiences, you'll need to create a Zap using our platform. This integration allows you to automate the flow of data between the two platforms by setting triggers, like a new lead in Salesforce, that can automatically create a new custom audience entry in Facebook.
What are the available triggers for this integration?
The available triggers for integrating Salesforce with Facebook Custom Audiences include events such as 'New Lead', 'Updated Contact', and 'New Opportunity' in Salesforce. These triggers enable automated actions like adding members to a Facebook Custom Audience directly from your Salesforce data.
Are there specific actions that can be automated between these two platforms?
Yes, through our integration, you can automate several actions such as creating or updating a custom audience on Facebook when certain conditions in Salesforce are met. For instance, every time there's a new lead or an updated contact record in Salesforce, it can trigger an action to update your audience on Facebook.
Can I choose specific fields from Salesforce to sync with my Facebook Custom Audiences?
Absolutely. You have the flexibility to map specific fields from your Salesforce records to your Facebook Custom Audiences. This allows for more targeted audience segmentation based on attributes such as lead status, industry type, or geographic location defined within your CRM.
Will all leads from Salesforce automatically be added to my Facebook Custom Audience?
No, not necessarily. You can set up conditions and filters within our platform so that only leads meeting certain criteria are added to your Facebook Custom Audience. This ensures you're targeting only relevant contacts based on customized rules.
What happens if I update a contact in Salesforce? Will it reflect in my custom audiences?
If you've set up your integration with an 'Updated Contact' trigger, any changes made to contact information in Salesforce will automatically update the corresponding entry within your selected Facebook Custom Audiences ensuring alignment between platforms.
Is there support for syncing data back from Facebook Custom Audiences into Salesforce?
Currently, our integration focuses on sending data from Salesforce to Facebook. Reverse syncing is not supported out of the box but can be achieved through additional custom solutions or middleware if necessary.
About Salesforce
Salesforce is a leading enterprise customer relationship manager (CRM) application.
