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HubSpot
HubSpot
1. Choose trigger event
Facebook Custom Audiences
Facebook Custom Audiences
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Create Custom Audience" in Facebook Custom Audiences.
You’re connected!
Zapier seamlessly connects HubSpot and Facebook Custom Audiences, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Custom_audience
Required
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use HubSpot and Facebook Custom Audiences with AI agents and code
Beyond Zap workflows. Call HubSpot and Facebook Custom Audiences actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Facebook Custom Audiences actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Create Custom Audience
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use HubSpot and Facebook Custom Audiences
Update Facebook audiences for recent HubSpot engagements.
When a contact is recently updated in HubSpot, Zapier reflects these changes by adding their email to a relevant Facebook Custom Audience. This ensures that advertising lists stay current, helping with focused campaigns and improving ROI.
Enroll Facebook Custom Audiences with new HubSpot leads.
When a new lead is added to HubSpot, Zapier automatically adds their information to a predefined Facebook Custom Audience. This process bridges marketing efforts between platforms, ensuring consistent targeting and engagement, while saving manual effort.
Level up your HubSpot to Facebook Custom Audiences integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Facebook Custom Audiences integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Facebook Custom Audiences
How does the integration between HubSpot and Facebook Custom Audiences work?
The integration allows you to automate the process of adding or removing contacts from your Facebook Custom Audiences based on triggers in HubSpot. For example, when a contact is added to a specific list in HubSpot, we can automatically add that contact to one of your Facebook Custom Audiences.
What are the common triggers available in HubSpot for this integration?
Triggers in this integration include adding a new contact, updating an existing contact, or changing properties such as lifecycle stage or lead status. These triggers allow for dynamic audience segmentation based on real-time data in HubSpot.
Do I need any special permissions to enable the integration?
Yes, you'll need admin access to both HubSpot and Facebook Ad accounts. This ensures that we can seamlessly sync data between the two platforms and manage audience lists effectively.
Can I automate the removal of contacts from a Facebook Custom Audience?
Absolutely. Using certain triggers like 'contact unqualified' in HubSpot can automatically remove contacts from a connected Facebook Custom Audience. This helps in maintaining relevant and up-to-date advertising lists.
Is it possible to update existing audiences with this integration?
Yes, whenever there is a trigger event such as an update of contact info or changes in list memberships within HubSpot, we can update your existing Facebook Custom Audiences automatically.
What happens if there is an error during synchronization?
If there's an error during the synchronization process, we'll promptly notify you with details about what went wrong and offer steps for troubleshooting. Ensuring reliability of the data sync is our top priority.
How frequently are updates pushed from HubSpot to Facebook?
Updates from HubSpot to Facebook are usually processed almost instantaneously whenever a trigger event occurs. This real-time synchronization helps keep your marketing efforts agile and responsive.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
