Top companies trust Zapier to automate work that solves their unique business problems—no coding required.
How Zapier works
Zapier makes it easy to integrate Microsoft Excel with Google Ads - no code necessary. See how you can get setup in minutes.
100%
Help
Microsoft Excel
Microsoft Excel
1. Choose trigger event
Google Ads
Google Ads
2. Choose action
1. Select the event
Setup
Test
Microsoft Excel
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Row" from Microsoft Excel.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Microsoft Excel and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Name
Required
Description
Message
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Customer List
Required
Customer_identifier
Required
Message
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Double_opt_message
Use Google Ads as...
Required
Managed Account
Multiple_identifier_note
Conversion User Identifier Source
Required
Conversion Action
Required
Timestamp
Required
Value
Currency
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google As...
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Use Google Ads as...
Required
Name
Required
Description
Message
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Microsoft Excel and Google Ads with AI agents and code
Beyond Zap workflows. Call Microsoft Excel and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Microsoft Excel and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Row
Add Contact to Customer List With Email
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Microsoft Excel and Google Ads
Track campaign performance in Excel.
When a new ad campaign is created in Google Ads, Zapier will log the details into a Microsoft Excel spreadsheet. This allows business owners to track ad campaign data in a central location, enabling informed decision-making and saving time on manual reporting tasks.
When a new lead is added to a Google Ads campaign through a lead form, Zapier updates the corresponding row in a Microsoft Excel spreadsheet. IT teams can use this system to sync lead data for integration with other platforms, ensuring reliable and current data connections.
When a new lead is created from a Google Ads lead form, Zapier will automatically add the lead's information to a Microsoft Excel spreadsheet. This helps marketing teams ensure all leads are accounted for and ready for email campaigns or nurturing workflows, reducing manual data imports.
Learn how to automate Microsoft Excel on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Make work flow with AI
Level up your Microsoft Excel to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Microsoft Excel + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Microsoft Excel and Google Ads
How can I set up integration between Microsoft Excel and Google Ads?
You can integrate Microsoft Excel with Google Ads through our platform by setting up a trigger and an action. First, create a trigger in Excel whenever a specific event occurs, such as when data is updated. Then, establish an action in Google Ads to automatically use this updated data for campaigns. Our step-by-step guide can help streamline this process.
What types of triggers are available for Microsoft Excel when integrating with Google Ads?
Triggers in Microsoft Excel could be events like new spreadsheet rows being added, existing rows being updated, or specific cells reaching a certain value. Once these triggers are configured, they can initiate actions in Google Ads like uploading new customer lists or updating bid strategies.
Can I update Google Ads campaigns directly from my Excel spreadsheet?
Yes, you can update your Google Ads campaigns directly from an Excel spreadsheet by setting up a trigger for changes in the sheet and linking it to the corresponding action in Google Ads. This means any updates like budget changes or keyword adjustments in your spreadsheet can reflect instantly on your campaigns.
Is it possible to automate reporting from Google Ads into an Excel file?
Automating reporting from Google Ads into an Excel file is possible by setting up a regular trigger that pulls data from your ad account and records it into specified sheets within the workbook at defined intervals.
Can we sync customer lists from Microsoft Excel to Google Ads?
Yes, we offer functionality that allows you to sync your customer lists from Microsoft Excel directly to Google Ads. By using specific row updates as triggers, you ensure that any changes made include modifications or new entries added to your customer list.
What should I do if my data isn't syncing correctly between Microsoft Excel and Google Ads?
If there’s trouble with syncing data between Microsoft Excel and Google Ads, check that the triggers set up for changes in the spreadsheet align with intended actions within your ad account. Errors often occur due to mismatch triggers or incorrect configurations.
How secure is the integration between Microsoft Excel and Google Ads through us?
We prioritize security by ensuring all data exchanged during integration is encrypted following industry standards. Additionally, we only access necessary permissions while maintaining transparency about our processes throughout setup.
About Microsoft Excel
Microsoft's Excel is a spreadsheet application used by millions of users across the world. It is part of the Office ecosystem and is considered the industry standard for spreadsheets.
Only files on OneDrive for Business (available with Office 365 and Sharepoint server) are supported at this time with Zapier.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
