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Zapier makes it easy to integrate BigCommerce with Google Ads - no code necessary. See how you can get setup in minutes.
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BigCommerce
BigCommerce
1. Choose trigger event
Google Ads
Google Ads
2. Choose action
1. Select the event
Setup
Test
BigCommerce
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Abandoned Cart" from BigCommerce.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects BigCommerce and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Resource
Required
Dates to Include
Required
Limit
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Managed Account
Customer List
Required
Customer identifier
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google Ads as...
Required
Status
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Google As...
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Use Google Ads as...
Required
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use BigCommerce and Google Ads with AI agents and code
Beyond Zap workflows. Call BigCommerce and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose BigCommerce and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Blog Post
Add Contact to Customer List With Email
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Connect BigCommerce and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
Create more impactful campaigns with automation
Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
Provide world-class support with a little help from automation
Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
Resolve incidents faster with automation
Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate BigCommerce on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Make work flow with AI
Level up your BigCommerce to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about BigCommerce + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with BigCommerce and Google Ads
How do I connect BigCommerce with Google Ads using Zapier?
To connect BigCommerce with Google Ads via Zapier, you need to create a Zap where BigCommerce is the trigger app and Google Ads is the action app. This involves selecting specific triggers in BigCommerce, such as a 'New Order' or 'Updated Product', and corresponding actions in Google Ads like 'Add User to Remarketing List' or 'Update Ad Group'. After setting these up, authenticate both accounts in Zapier and test the integration.
What are some common triggers available for BigCommerce when integrating with Google Ads?
When integrating BigCommerce with Google Ads on our platform, some common triggers include 'New Order', 'New Customer', 'Product Updated', and 'Customer Added to a List'. Each of these can initiate various actions in your linked Google Ads account.
Can I automate ad updates based on my inventory in BigCommerce?
Yes, by setting your trigger event as 'Product Updated' in BigCommerce, you can automatically update ads or pause campaigns for out-of-stock items in Google Ads. The integration requires configuring specific actions within your Zap setup.
Are there specific prerequisites before setting up the integration?
Before setting up this integration, ensure both your BigCommerce and Google Ads accounts are active and have the necessary permissions. In addition, you'll need to have admin access on both platforms to complete the authentication process within our system.
Is it possible to customize the data shared from BigCommerce to Google Ads?
You can customize data by applying filters and field mapping during the setup of your Zap. This allows precise control over what data passes through from BigCommerce's triggers (like order details) to actions taken in Google Ads (such as adjusting ad spend or targeting).
How can I track customers who failed to complete their purchase on my store through ads?
By using a trigger like 'Abandoned Cart' from BigCommerce within our platform, you can automatically add those potential customers to a remarketing list in Google Ads. This sync helps retarget them effectively via ads.
Can I test my integration settings before they go live?
Absolutely. During the Zap creation process between BigCommerce and Google Ads, we offer testing steps that simulate real operations without affecting actual data. These trials ensure all triggers and actions work as expected before activation.
About BigCommerce
BigCommerce is an e-commerce platform that provides an all-encompassing solution for a business' online store. If you're trying to sell physical goods online, you'll want to check out Bigcommerce.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
