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Zapier makes it easy to integrate ActiveCampaign with WordPress - no code necessary. See how you can get setup in minutes.
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ActiveCampaign
ActiveCampaign
1. Choose trigger event
WordPress
WordPress
2. Choose action
1. Select the event
Setup
Test
ActiveCampaign
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.
Add your action
An action happens after the trigger—such as "Upload Media" in WordPress.
You’re connected!
Zapier seamlessly connects ActiveCampaign and WordPress, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Create a new record or update an existing record in your app.
Post_type
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
User ID
Required
Email
First_name
Last_name
Name
Nickname
Description
Website
Role
Meta
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Title
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Copy_search_keyword
Search Keyword
Required
Email
Required
Username
Required
Password
Required
First_name
Last_name
Name
Nickname
Description
Website
Role
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use ActiveCampaign and WordPress with AI agents and code
Beyond Zap workflows. Call ActiveCampaign and WordPress actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose ActiveCampaign and WordPress actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Account
Upload Media
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use ActiveCampaign and WordPress
Capture new website comments as CRM contacts
When a new comment is added to your WordPress website, Zapier automatically creates or updates a contact in ActiveCampaign. This ensures that you can easily track and engage with users interested in your business, saving time and improving lead management.
Ensure seamless information updates between your CRM and website. When a contact is updated in ActiveCampaign, Zapier triggers updates to associated WordPress user profiles, maintaining consistency across platforms.
Keep your email subscriber list consistent across platforms. When a new user subscribes via WordPress, Zapier automatically adds them as a contact in ActiveCampaign, eliminating manual entry and ensuring seamless communication with subscribers.
Learn how to automate ActiveCampaign on the Zapier blog
Learn how to automate WordPress on the Zapier blog
Make work flow with AI
Level up your ActiveCampaign to WordPress integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
WordPress is web software you can use to create a beautiful website or blog. Nearly 20% of the top 10 million websites and over 60 million people have chosen WordPress to power the place on the web they call "home".