Connect ActiveCampaign and Google Ads to power AI-driven automation

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Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings ActiveCampaign and Google Ads together. Build enterprise-grade automation in minutes.

Our most popular template

Save new contacts added to ActiveCampaign lists to Google Ads customer lists
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ActiveCampaign + Google Ads
Add contacts in ActiveCampaign for new leads from Google Ads
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Google Ads + ActiveCampaign
Add ActiveCampaign contacts to a list to add them to Google Ads Customer Lists
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ActiveCampaign + Google Ads
Add new or updated ActiveCampaign contacts to Google Ads customer list
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ActiveCampaign + Google Ads
Send Offline Conversion to Google Ads for Tag Added or Removed From Contact in ActiveCampaign
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ActiveCampaign + Google Ads
Log Google Ads offline conversions when new contacts are added to Active Campaign lists
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ActiveCampaign + Delay by Zapier + Google Ads

Save new contacts added to ActiveCampaign lists to Google Ads customer lists

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ActiveCampaign + Google Ads

Add contacts in ActiveCampaign for new leads from Google Ads

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Google Ads + ActiveCampaign

Add ActiveCampaign contacts to a list to add them to Google Ads Customer Lists

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ActiveCampaign + Google Ads

Add new or updated ActiveCampaign contacts to Google Ads customer list

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ActiveCampaign + Google Ads

Send Offline Conversion to Google Ads for Tag Added or Removed From Contact in ActiveCampaign

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ActiveCampaign + Google Ads

Log Google Ads offline conversions when new contacts are added to Active Campaign lists

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ActiveCampaign + Delay by Zapier + Google Ads

Send Offline Conversion to Google Ads for New Deal Added or Updated in ActiveCampaign
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ActiveCampaign + Google Ads
Send Offline Conversion to Google Ads for New Contact Added to List in ActiveCampaign
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ActiveCampaign + Google Ads

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate ActiveCampaign with Google Ads - no code necessary. See how you can get setup in minutes.

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Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.

Add your action

An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.

You’re connected!

Zapier seamlessly connects ActiveCampaign and Google Ads, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Custom Object
  Required
- Trigger Events
  Required
Trigger
Instant
Try It
- Task Type (Optional)
Trigger
Instant
Try It
Contact Joined Inbound WhatsApp Messaging Flow
Triggers when a contact sends a message that starts an inbound WhatsApp messaging flow.
Trigger
Instant
Try It
New Automation Webhook
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It

- List
  Required
Trigger
Instant
Try It
- List (Deprecated)
Trigger
Instant
Try It

New Deal Note
Triggers when a new deal note is created.
Trigger
Instant
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New Deal Added or Updated
Triggers when a new deal is created or existing deal is updated.
Trigger
Instant
Try It
- List
  Required
- Importer_note
Trigger
Instant
Try It
- List
- Skip Unsubscribe Events
- Importer_note
Trigger
Instant
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- Name
  Required
- Website
- Owner
Action
Write
- Account ID
- Name
  Required
- Update Only
  Required
- Account Owner
- Website
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account
- Contact Email Address
Action
Write
- Automation
  Required
- Automation Run
  Required
- Contact ID
  Required
Action
Write
- Contact ID
  Required
- Account ID
  Required
- Job Title
Action
Write
- Contact ID
- Contact Email
- Action
  Required
- Existing Tags
- Tags
Action
Write
- Custom Object
  Required
- Record ID
- External ID
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account ID
- Contact ID
- Description
Action
Write
- Task ID
- Title
- Deal ID
  Required
- Note
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- WhatsApp Phone Number
  Required
- Flow to start
  Required
- First Name
- Last Name
- Email
- External URL
- Custom properties
Action
Write
- Event Key
  Required
- Event Account ID
  Required
- Event Name
  Required
- Event Value
- Contact Email Address
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- ID
- Email Address
- Phone Number
Action
Search
- Deal Title
- Contact Email
Action
Search
- Deal Task Title
  Required
- Deal ID
Action
Search
- Template Name
Action
Search
- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
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- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

- Custom Object
  Required
Trigger
Instant
Try It
Contact Completed WhatsApp Messaging Flow
Triggers when a contact completes a WhatsApp messaging flow.
Trigger
Instant
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New or Updated Account
Triggers when a new account is added or an existing account's details are updated.
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- Task type
Trigger
Instant
Try It
New Deal Task
Triggers when a new deal task is created.
Trigger
Instant
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- Importer_note
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It
- Event
  Required
- Tag
Trigger
Instant
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- Account ID
  Required
- Name
- Website
Action
Write
- List
- ID
- Email Address
- First Name
- Last Name
- Full Name
- Phone Number
- Tags
- Organization Name
- Job Title
Action
Write
- Automation
  Required
- Subscriber Email
  Required
Action
Write
- Email Message
  Required
- List
  Required
- Campaign Name
  Required
Action
Write
- Contact ID
  Required
- List ID
  Required
- Note
  Required
Action
Write
- Task ID
- Title
- Contact ID
  Required
- Note
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- Contact ID
  Required
- Deal ID
  Required
- Role
Action
Write
- Deal
  Required
- Note
  Required
Action
Write
- Deal
  Required
- Title
- Value
- Currency
- Owner
- Pipeline
- Stage
- Account ID
- Contact ID
- Status
- Description
Action
Write
- Action
  Required
- List ID
  Required
- Contact ID
- Email Address
Action
Write
- WhatsApp Phone Number
  Required
- WhatsApp Template to send
  Required
Action
Write
- Name
  Required
Action
Search
- Contact Task Title
  Required
- Contact ID
Action
Search
- Title
- Contact Email
Action
Search
- Email
  Required
Action
Search
- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

For AI agents & developers

Use ActiveCampaign and Google Ads with AI agents and code

Beyond Zap workflows. Call ActiveCampaign and Google Ads actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose ActiveCampaign and Google Ads actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Account
Add Contact to Customer List With Email

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger ActiveCampaign and Google Ads actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* activecampaign / google-ads action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use ActiveCampaign and Google Ads

Track campaign engagement in ActiveCampaign

Zapier can log campaign engagement actions, such as new clicks or opens from ActiveCampaign, in Google Ads. This provides you with a tighter feedback loop, ensuring you can optimize ad campaigns based on the performance of your email engagements.

Business Owner

Try it

Sync offline conversions to Google Ads

Send offline conversion data from activities tracked in ActiveCampaign directly to Google Ads via Zapier. This allows Google Ads to better optimize conversion-driven campaigns by incorporating offline or CRM data, improving ad targeting and ROI.

Try it

Add new Google Ads leads to ActiveCampaign

When new leads from your Google Ads campaigns are captured, Zapier can automatically add them as new contacts in ActiveCampaign. This ensures you can quickly engage with fresh leads and nurture them through email outreach, saving time and increasing lead response rates.

Marketing & Marketing Ops

Try it

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

Make work flow with AI

Level up your ActiveCampaign to Google Ads integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about ActiveCampaign + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Google Ads

How do I set up the integration between ActiveCampaign and Google Ads?

To set up the integration, you'll need to create a new Zap in Zapier where ActiveCampaign acts as the trigger and Google Ads as the action. You'll be prompted to sign into both accounts and select specific triggers, like updating contact details in ActiveCampaign, which will then prompt actions like modifying ads or updating audiences in Google Ads.

Can I connect multiple ActiveCampaign accounts to a single Google Ads account?

Yes, you can connect multiple ActiveCampaign accounts to a single Google Ads account within Zapier by creating individual Zaps for each pair of ActiveCampaign and Google Ads accounts. Each Zap can have its triggers and actions tailored for different sets of data or campaigns.

What types of triggers can start automations from ActiveCampaign to Google Ads?

Triggers from ActiveCampaign could include new contact creation, updating a contact's email address, or when a contact enters a specific automation. These actions can initiate processes in Google Ads, such as adjusting bid strategies or updating customer lists.

Is it possible to automate audience list updates in Google Ads using data from ActiveCampaign?

Yes, using automation workflows in ActiveCampaign as triggers, you can update your audience lists in Google Ads automatically. For instance, adding contacts who complete a certain campaign goal in ActiveCampaign directly into an audience list on Google Ads.

What should I do if there’s an error during the automation process between ActiveCampaign and Google Ads?

If there's an error during automation, check the task history within Zapier for any failure notifications. The logs will provide information on what may have gone wrong so you can adjust your trigger conditions or action settings accordingly.

How often does data sync between my integrated applications once set up?

Data sync frequency depends on your plan with us. Typically, polling occurs every 5-15 minutes for premium users to initiate actions based on your defined triggers from ActiveCampaign.

Are there any limitations when integrating these two applications through Zapier?

While our platform offers robust integration capabilities, you may face limitations regarding the number of tasks executed per month based on your subscription plan. Additionally, not all features of either application may be fully supported by available triggers or actions.

About ActiveCampaign

ActiveCampaign is an autonomous marketing platform built to transform how marketers, agencies, and business owners work.

Learn moreLearn moreHelpHelp

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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn moreLearn moreHelpHelp

Related categories

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Ads & Conversion

Connect ActiveCampaign and Google Ads to power AI-driven automation

Launch your first automated workflow

Save new contacts added to ActiveCampaign lists to Google Ads customer lists

Add contacts in ActiveCampaign for new leads from Google Ads

Add ActiveCampaign contacts to a list to add them to Google Ads Customer Lists

Add new or updated ActiveCampaign contacts to Google Ads customer list

Send Offline Conversion to Google Ads for Tag Added or Removed From Contact in ActiveCampaign

Log Google Ads offline conversions when new contacts are added to Active Campaign lists

Save new contacts added to ActiveCampaign lists to Google Ads customer lists

Add contacts in ActiveCampaign for new leads from Google Ads

Add ActiveCampaign contacts to a list to add them to Google Ads Customer Lists

Add new or updated ActiveCampaign contacts to Google Ads customer list

Send Offline Conversion to Google Ads for Tag Added or Removed From Contact in ActiveCampaign

Log Google Ads offline conversions when new contacts are added to Active Campaign lists

Send Offline Conversion to Google Ads for New Deal Added or Updated in ActiveCampaign

Send Offline Conversion to Google Ads for New Contact Added to List in ActiveCampaign

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use ActiveCampaign and Google Ads with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use ActiveCampaign and Google Ads

Track campaign engagement in ActiveCampaign

Sync offline conversions to Google Ads

Add new Google Ads leads to ActiveCampaign

Learn how to automate ActiveCampaign on the Zapier blog

5 popular ways to use Zapier's ActiveCampaign integration

How to add or update ActiveCampaign contacts for new WooCommerce orders

Learn how to automate Google Ads on the Zapier blog

How to track Google Ads leads in a Google Sheet

How to instantly follow up on Google Ads leads with custom notifications

Track offline conversions in Google Ads with Zapier

Make work flow with AI

Frequently Asked Questions about ActiveCampaign + Google Ads integrations

Connect ActiveCampaign to Google Ads on the world's largest no-code automation platform